Marcelo Analytics turns raw Open Dental data into the metrics a dental group runs on: production, collections, schedule capacity, treatment acceptance, hygiene recall and marketing return, computed once and shown the same way everywhere.
Open Dental stays the system of record. Marcelo Analytics copies what it needs, computes each metric once, and serves it to the right people.
Patients, appointments, procedures, treatment plans, claims, payments, adjustments, recalls and schedules are pulled into a local reporting database on a schedule, with checkpoints, retries and logging.
Production, collections, acceptance, recall and every other figure lives in a single domain service. A dashboard tile, a drill-down and an export all call the same code.
Filter by date range, office and provider. Click any number to see the appointments, procedures or claims behind it.
Users get a role and a set of offices. Modules, data and actions are limited to what that role is allowed to see.
Executives, office managers, front desk, providers, billing and marketing each get the views they need. Access to each module is granted per user.
Practice performance and multi-location overview
Key performance metrics by doctor, hygiene, and specialty
High-level practice snapshot and fast stats
Marcelo Analytics reads from the systems the group already uses and never writes back to them.
The practice management system in every office. Tables are synchronized incrementally with per-table checkpoints so reporting never queries the live clinical database.
An administrator connects the group's own Google Ads manager account with Google sign-in. Marcelo Analytics reads reporting data and places it next to new-patient and production figures to show return on ad spend per office.
A small first-party snippet on the group's own websites records visits and form submissions so new leads can be attributed to the channel that produced them.
Marcelo Analytics handles patient records, so it is built on the minimum-necessary principle: people see only the modules, offices and data their role requires.
Every page except this site and the legal pages requires authentication.
Accounts are created by an administrator for employees and contractors of Detroit Dental Now.
API tokens and OAuth refresh tokens are encrypted at rest and deleted when a connection is removed.
Nothing is sold, rented or used to advertise to patients.
Sign-ins and sync activity are logged for security review.
Analytics run against a local copy, never the clinical system.
Only employees, contractors and authorized agents of Detroit Dental Now. There is no public sign-up and the platform is not offered to other practices or vendors.
No. The sync is read-only. The only writes to Open Dental come from features explicitly built to schedule or confirm appointments, and those are enabled per office by an administrator.
To read campaign reporting for the group's own ad accounts and compare advertising cost with the new patients and production those campaigns produce. The connection is read-only and can be revoked at any time from the integrations page or from your Google account permissions.
Open Dental tables sync on a schedule throughout the day, and each office shows when it last synced. Google Ads statistics are pulled daily, and the trailing window is re-pulled because Google restates conversions for several weeks.
Ask your office manager or administrator to create or update your account. For technical problems or anything else, email support at dev@detroitdentalnow.com.
Sign in with your work account to open your workspace. Need access? Ask your office manager or administrator.
